Rip Off Alert!: Cash4Gold:

(In my opinion from reading information online, you should do your own reading do and make up your own mind):
Cash4Gold claims they will give you lots of money for your gold at a fair market price, but they don't, (they are only giving 1/3 value) and they are about to air an ad during the Superbowl. My good friend J-Walk is calling them out:
(click on the pic to check it out)